Why Sustainability Matters

Home to a diverse set of ecosystems and plant life, BC is known for its skyscraper forests, lush foliage, and varied wildlife, but it’s all in danger. Major climate change continues to be devastating to the province with raging wildfires and other natural disasters.

We want to be a part of a world both we and generations after us can enjoy and that starts and ends with caring for the environment we live in.

reforestation image
light between trees image
reforestation image

Cariboo Cares Reforestation Program

One of the most recognizable parts of BC are our many lush and dense forests, but serious damage from overlogging, insects, and sizeable forest fires has drastically reduced the number of many of these important trees.

We’re trying to change that.

We believe it’s important to give something back to our community, our customers, and the province. We have always believed our brewery should invest where we live and tree planting has been an important element of that giving since 2010. The reforestation program is one of our core commitments to the community and will endure for years to come. 

How we helped forests in 2021

Over the years, we have been dedicated to planting tree seedlings to help BC forests properly recover from devastating wildfires and pine beetle attacks. 

In 2021, we donated $50,000 towards reforestation in partnership with the BC Ministry of Forests “Forests for Tomorrow” program. This program is focused on restoring healthy forests and mitigating the impacts of wildfires and insect outbreaks while also creating economic opportunities for forestry and bioenergy production. We also held a community tree giveaway in July of 2021 to promote awareness of the importance of our forests in BC and encourage more tree planting.


Seedlings Planted