Why Sustainability Matters

Home to a diverse set of ecosystems and plant life, BC is known for its skyscraper forests, lush foliage, and varied wildlife, but it’s all in danger. Major climate change continues to be devastating to the province, with raging wildfires and other natural disasters.

We want to be a part of a world that both we and generations after us can enjoy, and that starts and ends with caring for the environment we live in.

Why We Do It


Protect the habitat for a wide variety of aquatic and terrestrial wildlife.


Growing forests reduces long-term downstream impacts from erosion.

Natural Regeneration

Help with natural regeneration in areas with limited natural regrowth.

Seedlings Planted

Cariboo Cares: Reforestation Program

One of the most recognizable parts of BC are our many lush and dense forests, but serious damage from overlogging, insects, and sizeable forest fires has drastically reduced the number of many of these important trees.

We’re trying to change that.

We believe it’s important to give something back to our community, our customers, and the province. We have always believed our brewery should invest where we live, and tree planting has been an important element of that giving since 2010. The reforestation program is one of our core commitments to the community and will endure for years to come. 

Growing forests reduces long-term downstream impacts from erosion.

Our Contribution in 2023

Pacific Western Brewing has funded numerous tree planting initiatives over the years.

In 2023, PWB donated to the Lil’Wat Forestry Ventures’ Mount Meager Landslide Restoration Project.

Mount Meager is the site of Canada’s greatest landslide, which happened in 2010. PWB was involved in this continuing initiative to help plant over 80,000 seedlings.

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